TVC Script

Copywriting
Project type
Copywriting
Project year
2021

No Making without Breaking!

This is a campaign for ChocDay in 2021 with its global ambassador - Chinese top star Wang Yibo. The 1st draft of the copy was written by me and the final draft was done by Dentsu Group with me.This is the brand's first TVC, as well as the first time to have a spokesperson and official announcement of its star product, Oatmeal milk Black Chocolate.

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